Too many entrepreneurs and small business owners develop a new product or service without regard for market demand. They then build an entire strategy to create demand for their business. Investors characterize this approach as a “solution looking for a problem” these ventures don’t get funded.
Successful entrepreneurs set out to service existing and emerging gaps in the market and solve customer problems.
Regardless of the size of the problem whether it be climate change or a trivial matter – a customer problem allows the entrepreneur to build a successful business.
However, identifying a problem is only one part of the solution, a business needs to realistically differentiate an idea from an opportunity and build a business model to generate revenue.
StartUP Marketing has worked with a number of clients and entrepreneurs on opportunity evaluation and analysis.
We help clients:
- Turn their idea into a profitable business model.
- Conduct feasibility studies of their proposed venture.
- Indentify the most practical business and revenue model.
- Indentify trends and opportunities in the marketplace.
- Indentify opportunities to diversify or develop new products.
- Assess capabilities to operate in their chosen market.
- Make informed decisions prior to further investment.
