Media Buying and Planning

The two basic tasks of mar­ket­ing com­mu­ni­ca­tions are mes­sage cre­ation and mes­sage dis­sem­i­na­tion. Media plan­ning and buy­ing sup­ports mes­sage dis­sem­i­na­tion.

Media plan­ning helps you deter­mine which media to use; be it tele­vi­sion, news­pa­pers, out­door, ambi­ent, digital/online, social media, in-game, radio, spon­sor­ship, pro­mo­tions, etc.

Unlike a tra­di­tional media buyer, StartUP Mar­ket­ing work for a flat fee on all media plan­ning assign­ments and charge an afford­able hourly rate to co-ordinate the cam­paign on your behalf, leav­ing you more time to con­cen­trate on core business.

Some key ben­e­fits of our approach include:

• No Com­mis­sions, sim­ple flat fee
• Empha­sis on engage­ment rather than reach
• Focus on emerg­ing media chan­nels, rather than traditional
• Unbi­ased and neu­tral perspective
• Bet­ter inte­gra­tion and dig­i­tal focus
• No turf wars between cre­ative and media buying
• Detailed track­ing and analy­sis of cam­paign outcomes