The two basic tasks of marketing communications are message creation and message dissemination. Media planning and buying supports message dissemination.
Media planning helps you determine which media to use; be it television, newspapers, outdoor, ambient, digital/online, social media, in-game, radio, sponsorship, promotions, etc.
Unlike a traditional media buyer, StartUP Marketing work for a flat fee on all media planning assignments and charge an affordable hourly rate to co-ordinate the campaign on your behalf, leaving you more time to concentrate on core business.
Some key benefits of our approach include:
- No Commissions, simple flat fee
- Emphasis on engagement rather than reach
- Focus on emerging media channels, rather than traditional
- Unbiased and neutral perspective
- Better integration and digital focus
- No turf wars between creative and media buying
- Detailed tracking and analysis of campaign outcomes
