Market Research

Entre­pre­neurs often rely on intu­ition and expe­ri­ence when mak­ing exec­u­tive deci­sions; and whilst for some this is extra­or­di­nar­ily suc­cess­ful, effec­tive mar­ket research pro­vides greater insights and knowl­edge. Being armed with right infor­ma­tion allows you to make informed deci­sions, inden­tify trends and rec­og­nize gaps in the mar­ket and bet­ter under­stand con­sumer behaviour.

StartUP Mar­ket­ing offer a sys­tem­atic and objec­tive iden­ti­fi­ca­tion, col­lec­tion, and analy­sis of infor­ma­tion; with­out the labour inten­sive and heavy pro­pri­etary sys­tems of tra­di­tional mar­ket research firms.

We uti­lize, nim­ble open source soft­ware and tools for seg­ment­ing and ana­lyz­ing the mar­ket. For our clients this means get­ting the right infor­ma­tion, faster and at a lower acqui­si­tion cost.

This infor­ma­tion allows entre­pre­neurs to under­stand their cus­tomers, increase their sales and grow their business.

Key areas entre­pre­neurs should research include:

• Mar­ket per­for­mance; indus­try trends, insights and developments.
• Mar­ket dynam­ics: com­peti­tors, con­sumer behaviour.
• Growth oppor­tu­ni­ties and mar­ket gaps.
• Size, loca­tion and homogony of tar­get market
• Consumer’s media and con­sump­tion habits.
• Prof­itable seg­ments within each tar­get market
• Con­sumer sen­ti­ment toward prod­uct, brand or busi­ness, adver­tis­ing mes­sages etc.