Marketing Plan


It’s easy to fall into the trap of think­ing that “mar­ket­ing” just means adver­tis­ing, PR or Pro­mo­tion.  But mar­ket­ing and a mar­ket­ing plan is so much more than that. A solid plan includes every­thing from under­stand­ing the mar­ket to which you’ll sell your prod­uct and ser­vices to choos­ing spe­cific tac­tics you’ll use to reach that mar­ket (which is actu­ally where things like adver­tis­ing come into play — they’re tac­tics!).
A well-written, com­pre­hen­sive mar­ket­ing plan is the focal point of all busi­ness ven­tures because it describes how you plan to attract and retain cus­tomers, the most cru­cial aspect of a business.

As a mar­ket­ing strat­egy firm, mar­ket­ing plan­ning is the cor­ner­stone of our busi­ness. Our abil­ity to lis­ten, learn and work with you to cre­ate the strate­gies and tac­tics required to grow your busi­ness is our core area of expertise.

Clients that engage StartUP Mar­ket­ing to cre­ate their mar­ket­ing plan receive a spe­cific, mea­sur­able, action­able real­is­tic, time-bound plan; this com­prises the fol­low­ing stages and services.

  • Oppor­tu­nity evaluation
  • Mar­ket­ing research
  • Com­peti­tor analysis
  • Goals, tar­gets and KPI development
  • Brand Strat­egy
  • Cus­tomer acqui­si­tion strategy
  • Online and social media strat­egy and website