Most startups and growth ventures set financial targets, and whilst this is critical to their future success; financial goals are only one aspect of what’s required to build a sustainable business over a period of time.
StartUP Marketing work with clients to develop a holistic set of goals, targets and KPI’s across all areas of the business using Kaplan & Norton’s (1995) Balanced Scorecard.
The balanced scorecard retains traditional financial measures. But financial measures tell the story of past events. These financial measures are inadequate, however, for guiding and evaluating the journey that information age companies must make to create future value through investment in customers, suppliers, employees, processes, technology, and innovation.
The Balanced Scorecard can be used to set objectives, measure and monitor, set targets and initiatives in the following four areas of the business:
- Financial
- Customer
- Internal Business Processes, and
- Learning and Growth
StartUP Marketing create detailed online dashboards that allow our clients to track their progress over time.
