Whilst StartUP Marketing can’t claim to change the world we work with clients intent on doing just that.
As entrepreneurs, cause related marketing and social entrepreneurship gets us very, very excited. We are happy to explore providing pro-bono services to clients actively pursuing social ventures and philanthropic activities.
Cause related marketing, requires the entrepreneur to develop a brand and a solution for a social or community problem, rather than a customer or client problem. This forms a vital part of the modern, triple bottom line: people, profit and planet.
Cause Related Marketing is not altruism. It is based on recognition by businesses that linking with charities or good causes can be mutually beneficial.
It is a way of addressing current social issues by providing resources and funding, whilst addressing marketing objectives; it provides a win win situation, for all involved for the business, the charity or good cause and the consumer.
To see how cause related marketing could benefit your company, contact us.
