As an entrepreneurial marketing firm, StartUP Marketing value the following principles.
Lean: Keep overheads low, Seek out innovative alternatives, Teach clients low-cost tools: WordPress, Twitter, Issuu etc. Deliver highly targeted campaigns. Mean: Plan and prepare negotiation for mutual beneficial outcomes. Negotiate on interest with suppliers and vendors. Network, to maximize client opportunities. Work hard in partnership to deliver results. Create win-win relationships with stakeholders. Strategic: Identify genuine customer/market problems. Create the niche. Use research and resources to guide decisions. Design core customer proposition. Analyze and indentify opportunities. Create SMART plans and objectives. Match capabilities to realistic opportunities. Create barriers to entry for competitors. Facilitate exit and harvest strategies. Align partners and suppliers with core customer proposition. Diversify and develop markets. Create a pipeline of new products.
Entrepreneurial: Innovate. Minimize risks. Request feedback and grow. Set a bold vision. Value intuition. Ignore detractors. Take action and execute. Continuous improvement. Create winning products. Take advantage of upcoming trends. What’s the next big opportunity? Knowing when to walk away. Avoiding low pay-off opportunities.
Service: Act in customers best interest regardless. Get back to basics. Create solutions for clients. Talk to customers. KISS: Keep it simple! Make the offer fun, unique, engaging, valued. Continuous Improvement: How’re we tracking? What have we learnt? Are we working in, or on the business?
Responsible: Deliver pro-bono work where appropriate. Create value for the StartUP community. Share knowledge and lessons learned. Respect clients IP and maintain confidentiality where required.
