Launchrock your Startup with a Viral Landing Page
Setting up a prelaunch landing page is a no brainer for any startup. Whether you’re seeking to build your prelaunch list; whet the market’s appetite for your product or test the response to your idea you’ll use a coming soon page.
However, driving traffic to these pages, particularly for a bootstrapped startup isn’t easy but one startup LaunchRock.com is aiming to change that and make landing pages viral.
Inspired by Hipster.com and Fork.ly who both built large prelaunch lists using this simple idea, LaunchRock allows you to create great looking coming soon pages in minutes with a referral mechanism that creates a unique referral link for everyone who joins your list.
How you promote users to share this referral link is up to you. For example you can incentivize people to share link by giving them specific offers; e.g. “Invite 3 friends for priority access to your site” or by giving them tickets into a contest or a simple gift once they invite a specified number of people. The result is a landing page with a much greater chance at building your prelaunch list.
It’s not a silver bullet and doesn’t excuse you from other ways of marketing your startup, but it’s a nice way to test the water and build your audience without spending a cent.
Give it a go. http://www.LaunchRock.com
2 Comments
OfferFest on March 1, 2011 at 10:36 pm says:
Very interesting idea. We´ve been collaborating with LaunchRock team, its both simple and well done, it´d definitely recommend it to anybody.
Now I saw a couple of competitors entering thie niche “market”, there is even a clone in Spain!
Josh Ledgard on September 28, 2011 at 7:01 am says:
If someone doesn’t want to wait in line our startup has beaten them to the punch of launching. Check out http://www.kickofflabs.com to get your own viral launch page.
OUr difference is that we let people tell their story better with a variety of layouts and customizations that allow your brand to come through instead of theirs.