Fashion Launch

FashionLaunch.com.au is a buy and sell marke­place, that con­nects fash­ion stu­dents and emerg­ing design­ers with buy­ers look­ing to sup­port the next gen­er­a­tion of Aus­tralian talent.

This startup includes an eBay style auc­tion capa­bil­ity, com­bined with a com­pre­hen­sive com­mu­nity sys­tem that allows mem­bers to con­nect, add friends, cre­ate groups, events and build their pro­file within the Fash­ion Launch site.

StartUP Mar­ket­ing were engaged at con­cept stage, and have devel­oped the strat­egy, brand, cor­po­rate iden­tity, mar­ket­ing plan, social media pres­ence and man­aged end to end design and deliv­ery of the web­site; with fea­tures such as.

• An auc­tion module
• Face­book connect
• Com­mu­nity dri­ven mem­ber pro­file system
• Social media integration

This startup is one to watch in the online fash­ion, retail space, and looks set to pro­vide a great ser­vice to young and aspir­ing design­ers look­ing to build their careers and port­fo­lio online.